About Pause
Room to choose for yourself.
We need more than a faster buy button. We need space to think.
Much of the technology we encounter is built to capture our attention and make the next purchase easier. That is not always wrong. But a business’s goals are not necessarily our own.
When design, data and AI are used to influence our decisions, we also need tools that help us pause and think critically.
Pause is a small contribution to that balance. Not a ban on buying. Not a lecture. Just space between temptation and decision.
A considered choice can be yes or no. What matters is that it is yours.
Buy less. On purpose.
The research behind Pause
Research on impulse buying and persuasive design informs Pause. It supports exploring reflection and waiting before purchases, but does not prove that Pause reduces spending.
Explore the research & sourcesHonest questions about Pause
Who made Pause
Pause was built by Ana, who knows the 11pm scrolling pull firsthand. She wanted a tool for the moment before a purchase, so she built Pause.
Created in Denmark by Ana Visan, built with Lovable from Sweden. The idea, the research and the care behind it are human.